In order to receive government marketing funds, companies in the same sector must establish a “Consortium”. This consortium integrates some of the companies’ marketing activities, reducing common expenses and using government funds more effectively.
ERM Tech, led by Zvi Hava, has established a video consortium which contains ten companies, hardware and software.
The goal of this group is to co-market abroad, exchange technologies. Furthermore, companies who are already well established and have already marketing anchors abroad can also help younger companies but providing marketing links and services.